Three retainer options to scale Jeddle's paid acquisition, surface a long-tail of curriculum-aligned organic search, and tighten the funnel from free trial to Plus and Pro - building on the foundations already in place.
Jeddle is past the cold start. The product works, the brand is sharp, the audience is real - 50,000+ students and teachers across 150+ schools, an Edrolo distribution partnership covering school billing, and a content surface area that already pulls organic traffic against curriculum-aligned, prescribed-text queries.
With initial setup work complete - tracking, ad accounts, analytics foundations, and the core campaign structure - the next phase is ongoing management. The lever now is compounding what's already there: keeping paid efficient, surfacing the long-tail of organic search Jeddle is uniquely positioned to win, and tightening the path from free 100-credit signup to Plus ($9/mo) to Pro ($99/mo).
Three retainer tiers below. Each builds on the one before. All include managed Meta and Google ads and a custom Jeddle marketing dashboard - the things to vary are SEO depth and how far we go on the conversion side of the funnel. Pick the one that matches what you want to push on this quarter; you can move up or down month-to-month.
The shape of the opportunity: Jeddle's pricing ladder runs Free → Plus ($9/mo) → Pro ($99/mo) - an 11x jump from Plus to Pro that rewards every percentage point of conversion lift. Combined with a content footprint that already has 30+ prescribed-text landing pages and an audience that lives on TikTok and Instagram, the math says paid acquisition + SEO + lifecycle/CRO are the three highest-leverage motions to keep running in parallel.
Four service areas across the three tiers. Paid acquisition, the marketing dashboard, and ongoing reporting and strategy run on every tier. SEO unlocks at Tier 02. CRO and lifecycle unlocks at Tier 03. Tier breakdown and pricing later in the document.
Active management of Jeddle's two highest-volume paid channels. Not just “campaigns running” - tested, refined, and reallocated weekly.
An ongoing monthly program - not a one-off audit. SEO compounds, so the program runs continuously: monthly technical health checks, on-page work, ranking tracking, and content guidance against Jeddle's curriculum-aligned surface area.
An always-on testing program plus advisory on the lifecycle emails that compress the Free → Plus → Pro upgrade path.
The cadence and accountability layer over everything. Senior team on the account - Brad and Robin - not handed off to juniors.
SEO compounds when it runs in a deliberate sequence. Below is how Tier 02 and Tier 03 clients roll through the first six months. Diagnostic and quick wins early, content and authority in the middle, review and roadmap refresh at the half-year mark - then ongoing from month 7 against the same monthly cadence.
Google Search Console and Bing Webmaster Tools setup and verification. Full technical SEO website audit. Baseline keyword tracking set built (the terms we'll report on every month). Competitor SEO benchmark vs Atomi, Edrolo, Matrix, and Edexia. Robots.txt and XML sitemap audit. GA4 and Search Console integration into the dashboard.
Schema markup rollout across key page types (Course, FAQ, Article, Organization). Core Web Vitals page-speed suggestions and fixes. WordPress plugin recommendations (caching, image optimisation, schema, redirects). First batch of content suggestions for priority pages. Internal linking quick wins. Title tag and meta description rewrites across top-traffic pages.
Optimisation briefs for thin prescribed-text pages (Hag-Seed, 1984, The Crucible, etc.). AI search visibility work - FAQ structured data, llms.txt, conversational query targeting for ChatGPT and Perplexity. Site-wide image optimisation and alt text audit. Backlink audit and outreach roadmap built.
First batch of optimised pages live. Topical cluster mapping for English Advanced and English Standard. Featured snippet targeting on high-volume queries. Backlink outreach kickoff. Early ranking signals reported on the dashboard.
Second batch of optimised pages live. Conversion-optimised SEO landing pages aligned to paid campaigns (so Tier 01 paid ads benefit from the same pages). Video SEO - repurpose existing TikTok and YouTube content into search-visible formats. Mid-tail keyword expansion.
Full quarterly review against the tracked keyword set. Ranking, organic traffic, and signups attributable to organic. Roadmap refresh for the next six months. Content production cadence locked in. Decisions on whether to expand into related subjects, new state curricula, or teacher-facing SEO.
From month seven onwards the program runs against the standing monthly scope: technical health re-checks, on-page optimisation, content briefs, ranking tracking, AI search visibility, competitor SERP monitoring, and a rolling content production pipeline. Quarterly content gap analysis and roadmap refresh continues.
Tier 03 in parallel: for Tier 03 clients, the CRO and lifecycle work runs alongside this roadmap from month one - VWO installed and first tests live in month 1-2, lifecycle email recommendations in month 2-3, then monthly cadence after that. Two compounding programs, one set of weekly check-ins.
Included in every tier. A custom Jeddle marketing dashboard pulling Meta, Google, GA4, and (on Tier 02 and above) SEO ranking data into a single live view - so you don't have to reconcile four tabs to know what's working.
Always live. Always your data. Always available to share with the board, with Edrolo, or with your investors.
All prices ex GST, billed monthly. No lock-in. No percentage of ad spend. Same senior team on the account regardless of tier. Move between tiers month-to-month as priorities shift.
| Deliverable | Tier 01 $2,200/mo |
Tier 02 $2,800/mo |
Tier 03 $3,800/mo |
|---|---|---|---|
| Paid acquisition | |||
| Meta Ads management (FB + IG) | ✓ | ✓ | ✓ |
| Google Ads management (Search, Shopping, PMax) | ✓ | ✓ | ✓ |
| Audience & keyword refinement | ✓ | ✓ | ✓ |
| Bid & budget optimisation | ✓ | ✓ | ✓ |
| Reporting & account management | |||
| Custom Jeddle marketing dashboard | ✓ | ✓ | ✓ |
| Weekly performance check-ins | ✓ | ✓ | ✓ |
| Monthly performance reports | ✓ | ✓ | ✓ |
| Quarterly strategy planning | ✓ | ✓ | ✓ |
| SEO program (ongoing monthly) | |||
| Initial technical SEO audit + monthly health re-checks | — | ✓ | ✓ |
| Ongoing on-page optimisation (prescribed-text & subject pages) | — | ✓ | ✓ |
| Monthly content suggestions & brief recommendations | — | ✓ | ✓ |
| Schema markup (rolled out & maintained) | — | ✓ | ✓ |
| Monthly AI search visibility (ChatGPT, Perplexity) | — | ✓ | ✓ |
| Monthly keyword & ranking tracking | — | ✓ | ✓ |
| CRO & lifecycle | |||
| VWO (Visual Website Optimizer) setup & in-page A/B testing (we set up & run) | — | — | ✓ |
| 1-2 concurrent tests per month on key landing pages | — | — | ✓ |
| Signup, trial, and upgrade-flow CRO recommendations | — | — | ✓ |
| Lifecycle email advisory (flow design, copy, triggers) | — | — | ✓ |
| Monthly CRO & lifecycle review meeting | — | — | ✓ |
Jeddle's internal creative team is genuinely strong, so creative isn't bundled into any tier by default - we don't want to charge for capacity you already have. If you'd like us to produce static ad creative for a campaign push, you can buy a 10-pack as an optional add-on. Static only - your team handles video. Briefed against current campaign goals, delivered in all required ad placements (Feed, Reels/Stories 9:16, 1:1).
10 static ad creatives for a single campaign push. Variants across hooks, formats, and placements. Copy variants included. Purchase as needed - not a recurring line.
Month-to-month. Move between tiers, pause, or cancel with 30 days' notice. If it's not generating value, we don't want to be sending invoices.
Flat retainer only. We'll never take a cut of your media budget - our incentives stay aligned with yours.
Weekly check-ins. Monthly reports tied to business outcomes. Live dashboard. You always know what's working.
Your account is managed by the founders - Brad and Robin - not handed off to juniors.
We measure success by signups, Plus/Pro upgrades, and ROAS - not vanity metrics.
Start on one tier, move up or down month-to-month as priorities shift. No re-contracting.
The foundations are in. The audience is real. The pricing ladder rewards every lift.
Tell us which tier fits this quarter and we'll have the next month live within a week.